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Foundations of Marketing / David Jobber, John Fahy.

By: Contributor(s): Material type: TextTextPublication details: London : McGraw-Hill Education, c2003.Description: xxv, 355 p. : col. ill., col. facsims. ; 26 cmISBN:
  • 9780077098667 (pbk.) :
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415
Summary: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
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Item type Current library Call number Status Barcode
Lending Lending Ballymena Campus 658.8 (Browse shelf(Opens below)) Available 39548000001133

Includes bibliographical references and index.

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

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