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Marketing Paul Baines, Chris Fill, and Kelly Page.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Oxford University Press, 2008.Description: xxvii, 859 p. : col. ill. ; 27 cmISBN:
  • 9780199290437 (pbk.) :
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .B26 2008
Summary: Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
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Item type Current library Call number Status Barcode
Lending Lending Magherafelt Campus 658.8 (Browse shelf(Opens below)) Available 39548000003048

Includes bibliographical references and index.

Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

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