Amazon cover image
Image from Amazon.com

Essentials of Marketing Frances Brassington and Stephen Pettitt.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2007.Edition: 2nd edDescription: xiv, 545 p. : col. ill. ; 26 cmISBN:
  • 9780273708186 (pbk.) :
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .B6336 2007
Summary: Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Lending Lending Magherafelt Campus 658.8 (Browse shelf(Opens below)) Available 9780273708186

Formerly CIP. Uk

Includes bibliographical references and indexes.

Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.

There are no comments on this title.

to post a comment.