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Marketing Communications : An Integrated Approach P.R. Smith & Jonathan Taylor.

By: Contributor(s): Material type: TextTextPublication details: London : Kogan Page, 2004.Edition: 4th edDescription: xvi, 696 p., [16] p. of plates : ill. (some col.), facsims. (some col.), forms ; 25 cmISBN:
  • 9780749442651 (pbk.) :
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.123 .S65 2004
Summary: This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.
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Item type Current library Call number Status Barcode
Lending Lending Ballymena Campus 658.802 (Browse shelf(Opens below)) Available 39548000001112

Previous ed.: 2002.

Includes bibliographical references and index.

This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.

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