Principles of Services Marketing Adrian Palmer.

By:

Palmer, Adrian [author.]

Material type: Text

TextPublication details: Maidenhead, Berkshire : McGraw-Hill Education, [2014]Edition: Seventh editionDescription: xviii, 495 pages : illustrations (black and white) ; 27 cmISBN:

9780077152345 (pbk.) :

Subject(s):

DDC classification:

658.8 23

LOC classification:

HF5415.13 .P3242 2014

Summary: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

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Holdings
Item type	Current library	Call number	Status	Barcode
Print Book - Lending	Ballymena Campus	658.8 (Browse shelf(Opens below))	Available	39548000001050
Print Book - Lending	Newtownabbey Campus	658.8 (Browse shelf(Opens below))	Available	39548000005536

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Previous	658.7 The Logistics and Supply Chain Innovation Handbook : Disruptive technologies and new business models /	658.8 Foundations of Marketing	658.8 Principles and Practice of Marketing.	658.8 Principles of Services Marketing	658.8 Principles of Services Marketing /	658.8 The Marketing Game : How the world's best companies play to win /	658.8 Marketing Communications : An integrated approach.	Next

Includes bibliographical references and index.

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

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