Destination Marketing : an integrated marketing communication approach / Steven Pike.

By:

Pike, Steven

Material type: Text

TextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2008.Description: xv, 406 p. : ill. ; 25 cmISBN:

9780750686495 (pbk.) :

Subject(s):

DDC classification:

338.47910688 22

LOC classification:

G155.A1 P5 2008

Summary: 'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications.

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Item type	Current library	Call number	Status	Barcode
Lending	Causeway Campus	338.47910688 (Browse shelf(Opens below))	Available	39548000000369

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Includes bibliographical references (p. 371-396) and index.

'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications.

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